Job Title: Marketing and Communications Manager (Maternity Cover - min 6-month contract)
Reports to: Reports to the CEO, with one direct report (Marketing Assistant)
Location: Queens Park Studio, London, UK
Start Date: Mid-September
About Us
NiX is by Nicola Harding is a dynamic and fast-growing provider of high-quality interior products, specialising in furniture, lighting, upholstery, fabrics and wallpapers. With a commitment to excellence and innovation, we cater to a diverse clientele including interior designers, architects, contractors, and retail partners. Our products are renowned for their craftsmanship, design versatility, and ability to transform spaces into stunning environments.
The Role
We are seeking an experienced Marketing & Communications Manager for a full-time maternity cover (minimum 6 months), starting mid-September. This is a unique opportunity to shape and lead the marketing direction of two highly respected brands in the homeware and interior design sector.
As the Marketing & Communications Manager, you will play a pivotal role in building brand awareness, engaged community growth, and ultimately sales for the NH Group; predominantly for NiX by Nicola Harding (NiX), but also Nicola Harding & Co (NH&CO).
With a focus on social media, you will contribute to the growth and visibility of NiX in the UK. You will be one of the team’s ambassadors for protecting the look and feel of the brand. This role reports into the CEO of the business and has one direct report; Marketing Assistant.
The role is a full time role, Monday – Friday, with hybrid working of 2 days in the studio and 3 days working at home, but with the requirement to be able to work in the Showroom one Sunday every two months.
Job Title: Marketing and Communications Manager
Reports to: Reports to the CEO, with one direct report (Marketing Assistant)
Responsibilities:
1. Strategic Management
• In partnership with the CEO, Develop and execute integrated marketing and communications plans aligned with NiX's brand values and commercial goals.
• Manage the marketing calendar to coordinate campaigns around monthly business moments, product launches, and events.
• Oversee external agencies and freelancers (Paid Media, PR, SEO) to ensure high-quality, on-brand outputs.
2. Content creation
3. Social media strategy
• Develop and implement organic and paid social media strategies for both NiX and NH&Co.
• Define and maintain tone of voice, post cadence, and brand differentiation across platforms.
• Lead influencer collaborations and partnerships to grow engagement and brand reach.
• Drive consistent community growth and foster an engaged, loyal audience.
4. Email communications
• Define email strategy, including frequency, segmentation, and campaign goals.
• Create and optimise automated workflows (e.g. abandoned baskets, swatch requests, welcome series) to increase conversions and customer lifetime value.
• Collaborate with the Ecommerce Assistant to build and execute campaign emails and flows.
5. Analytics and reporting
• Monitor and evaluate marketing performance using key analytical tools and KPIs.
• Produce monthly marketing reports with insights, results analysis, and data-driven recommendations.
• Optimise campaigns based on ROI, customer behaviour, and performance trends.
6. Brand management
• Uphold and evolve brand consistency across all communications in line with Nicola Harding’s creative vision.
• Act as a brand guardian, ensuring all messaging, visuals, and tone reinforce NiX’s aesthetic and values.
Required Skills:
1. Sales and customer growth
• A proven track record in delivering significant growth in both sales and customer acquisition.
• Demonstrable success in delivering both paid and organic strategies and campaigns for social media community growth and engagement.
2. Creative innovation
• An innovative approach to developing creative campaigns that are sensitive to the NH brand but standout in a crowded marketplace.
• Confidence in developing and communicating strategic ideas for business growth.
3. Commercial / analytical mindset
• Commitment to focussing on data and analysing the performance of all activities ensuring a focus on return on investment (ROI) and conducting thorough cost-benefit analyses.
• Display agility in budget management, adjusting spend and forecasts based on historical performance.
4. Adaptability
• Exhibit a self-starter mentality, taking the initiative to drive marketing initiatives forward.
• Adaptable and resilient to frequent changes in business plans and strategies.
5. Team leadership
• Provide leadership in approach to team members to drive individual and collective success.
• Confidence in developing, proposing and implementing creative ideas, bringing energy and enthusiasm to the role.
Qualifications:
• Proven experience in a senior marketing role for an e-commerce brand.
• Preferable interior Design and/or homewares industry experience where traditional media and PR is still critical to success.
• Small company / Start up experience where adaptability and flexibility are critical.
• Strong creative vision and storytelling skills, with a keen eye for Nicola’s design aesthetics.
• Experience with key marketing tools (e.g. Klaviyo, Shopify, Meta Ads Manager, Google Analytics).
• Strong understanding of digital marketing, social media, and e-commerce trends.
• Exceptional stakeholder management.
• Collaborative approach to working.
• Excellent written and verbal communication skills.
About You:
If you are a seasoned marketing professional with a passion for interior design & premium home furniture and a proven ability to drive growth through innovative marketing strategies, we invite you to apply and be a key player in shaping the success of NiX by Nicola Harding.
What we offer:
• Hybrid working (based 2 days a week in the Queens Park Studio) and one Sunday every 8 weeks (with a day in lieu offered).
• 20 days’ holiday per year plus 3 days for Christmas studio closure and additional day’s holiday for each year of service (up to max of 5 years)
• Strong focus on professional and personal training and development opportunities
• Vibrant dog-friendly studio in great location on fun street with excellent transport links
• Friendly, social team with fun and engaging events hosted regularly throughout the year
We are committed to building a diverse and inclusive team. We encourage applications from all backgrounds and make hiring decisions based on skills, experience, and alignment with our values.
How to Apply:
Please send in the following to careers@nicolaharding.com:
- Your up-to-date CV with a focus on the skills and experience required.
- A cover letter detailing your relevant experience and why you would be a great fit for this role.
